BRANDING
BA Art & Design • Degree Show • 2022
SPEQRAVE (Speculative Queer Rave) is a multimedia installation expressing the synergy between music, design and branding in the context of rave culture. The brand reimagines the 90s rave aesthetic in a contemporary context, questioning how one could adapt notions of community and sanctuary – characteristic of the rave scene, into the human response towards the climate crisis. Inspired by heat mapping, microscopy and space imagery a range of merchandise was produced including a billboard print, sustainable t-shirts, bespoke frame, zine and fabric wristbands.
Our t-shirts are crafted from recycled polyester, which is made from post-consumer plastic bottles. This process reduces waste and lessens the demand for virgin polyester, leading to a significant decrease in greenhouse gas emissions and water usage.
the Zine
Rave posters were reimagined by transforming their 2D essence into tangible 3D forms using everyday materials like paper and cardboard. Additionally, an old Polaroid image was repurposed by slicing its edges and burning its surface to add texture.
Transitioning to digital, artworks were printed using sublimation onto satin fabric to capture their vibrancy. Printing on tracing paper was also explored to experiment with translucency and light effects.
For the photoshoot, a green backdrop was chosen in the studio to highlight the project’s sustainable focus and to create a striking contrast with the showcased t-shirts featuring graphic designs.
wristbands
Adjustable fabric wristbands are sourced to replace traditional paper ones. Unlike paper wristbands, which require cutting for removal and result in waste, these fabric wristbands are made from recycled satin textile and feature an adjustable ring, allowing for reuse and promoting sustainability.
billboard
A tiled print was used to divide the artwork into 60 individual sheets. This method, which created intriguing effects and proved more effective as a backdrop was chosen over textiles as the gaps between the tiles enhanced the visual appeal. This approach reinforced the DIY aesthetic of rave culture, reflecting its spontaneous, resourceful origins. The print imagery employs a halftone effect reminiscent of molecular visuals. Additionally, tracing paper prints work with LEDs to create depth and cast a slight hue on the t-shirts above.
