Northern Groove
Design by ë
Artwork by Max Anish
Overview
Northern Groove is ë’s flagship open–air club night rooted in the north of Mauritius. Designed to shift the island’s nightlife away from the commercial club strip and into a more experimental, nomadic space. Each edition is held at a different venue, creating one–night–only atmospheres defined by eclectic DJ lineups, immersive visuals, and a deep sense of community.
The series has become a cultural anchor for electronic music lovers on the island, offering a platform for both emerging and established local and international artists. From intimate Club Groove previews to larger public takeovers, Northern Groove remains committed to cultural exchange, artistic freedom, and building a vibrant, outdoor club culture.
My Role
- Led marketing strategy and social rollouts, adapting tone to match each venue’s energy
- Managed ticketing across multiple event formats
- Coordinated logistics for ever-changing sites, from private previews (Club Groove) to larger public parties
- Helped define the brand’s visual identity and artistic direction across music, stage design, and content
- Supported artist liaison and creative programming, ensuring a diverse and inclusive lineup
Outcome
- A growing, community–driven club brand with rotating outdoor venues
- Strong visual identity and consistent sell–out events
- A trusted space for artistic experimentation and genre–fluid dance music
- Reinforced ë’s role as a cultural curator shaping the next chapter of Mauritian nightlife
