I featured in Greggs’ award-winning 2023 Christmas campaign, which gained over 7.4 million organic views in its first 30 days. Beyond appearing on camera, this project deepened my understanding of campaign storytelling, brand tone, and audience engagement at scale.

Working closely with a full creative team, stylists, directors, and content producers, gave me firsthand insight into how art direction, casting, and narrative come together to shape a cohesive brand message. As a designer and marketer, this experience sharpened my sense of visual language, consumer psychology, and the mechanics behind viral branded content.