BRANDING • CONTENT CREATION  • SOCIAL MEDIA STRATEGY
Crafting the Brand Voice of Chow Down – One Post at a Time. 

As part of Chow Down Leeds’ content team, I led the charge in shaping a bold, consistent social media presence that reflected the festival’s energy year-round. From Winter Wonderland to peak summer season, I developed content strategies tailored to each event’s unique vibe and audience.

I created original photo and video content, designed weekly content calendars, and wrote scroll-stopping copy across static posts, reels, stories, and beyond. Every asset was built to boost engagement, spotlight key moments, and maintain visual consistency across platforms.

From Drag Brunches to Taco & Tequila weekends, I ensured each campaign had its own distinct flavour—aligning brand storytelling with real-time strategy to grow reach and keep the crowd hyped.