BABANI RECORDS presents SO’FRESH – EP Launch Party
April 30, 2025 – Backstage at Hennessy Park Hotel, Mauritius
Design by ë
Photography by Karen Pang
Overview
ë and Babani Records launched SO’FRESH’s debut EP with a high-energy showcase at Backstage — part of our mission to revive the venue’s presence and attract a new crowd. With support from GЯEG and Mauritian heavyweights, we brought in over 400 guests, reactivating the space through a music-first, community-led experience.
My Role
- Led ticketing strategy on Partyapp and managed all workflows via ClickUp
- Delivered marketing rollout across socials, paid ads, and EGC content
- Coordinated press invites, artist logistics, and visuals for SO’FRESH’s debut single NO TIME
- Navigated last-minute weather risks to keep the event on track
- Secured Phoenix Beverages as sponsor and led messaging across platforms
Outcome
- Sold out the event with 400+ attendees
- Reinforced ë’s ability to convert loyal fans into real–world audiences
- Positioned SO’FRESH as one to watch in the Mauritian music scene
Photos by ë